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Context


NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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Context


NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

Challenge


Challenge


Challenge

NBCUniversal’s #1 cable channel, USA Network, sought out Mobients to pitch and create a pioneering “2nd Screen” experience for the new series, Graceland.  

Approach


Approach


Approach

Our team approached “2nd Screen” as an opportunity to enhance story, plot, and character development rather than a more traditional marketing approach.  

 

Result


Result


Result

Mobients produced Graceland Undercover, an interactive, sync experience with 60 additional digital scenes that enhance each of the on-air episodes with additional plot and character development.