ATT_Hero_update[2].png
ATT_Hero_update[2].png

Context


Mobients was brought in to identify opportunities for AT&T U-verse to differentiate itself from the competitive landscape; enhance the user experience and extend the mobile digital brand of the U-verse Mobile applications.

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Context


Mobients was brought in to identify opportunities for AT&T U-verse to differentiate itself from the competitive landscape; enhance the user experience and extend the mobile digital brand of the U-verse Mobile applications.

Challenge


Challenge


Challenge

Position AT&T as a leader in Media & Entertainment with a personalized multi-screen experience and deliver a cross-screen experience that truly fulfills the term ON-DEMAND

Approach


Approach


Approach

Our team sought to balance the AT&T U-verse app’s wide breadth of functionality with a UI that was strongly branded and layered with media and promotional material.

Result


Result


Result

The end product boasted slick visuals without sacrificing the primary user goals of on-demand content management and consumption.